Consumer Behaviour ARAVIND - 09901366442 – 09902787224
WE PREPARE & PROVIDE MBA, EMBA, BMS, GDM, DMS, PGDBM, MIS, MIB , PDM CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS aravind.banakar@gmail.com http://www.mbacasestudyanswers.com ARAVIND - 09901366442 – 09902787224 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that opera...